Since 2002, Echo has been supporting ADI's European PR and media relations teams in tailoring their communication programs. Echo's analysts track media coverage generated in France, Germany, Sweden and the United Kingdom, in terms of quality, content and perception of all PR initiatives. In addition, ADI's positioning is benchmarked against its main competitors. Echo's management reports and recommendations allow ADI to:
"We work together to overcome the seeming complexity of our products, to help improve our image and to focus on our strengths, which make all the difference in our highly competitive market," said Pascal Cerruti, Marketing and Communications Director, Europe, of Analog Devices. |
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 Echo analyzes the presence and impact of industry analysts in the client's international press
coverage and analyst reports, compared to key competitors. The overall objective is to assess the role of industry analysts as influencers
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 Echo analyzes product and corporate coverage in Europe, benchmarked against major competitors. It
assesses regional strength and weaknesses and identifies communications opportunities
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 Echo tracks current industry-wide topics and identifies emerging trends in the information delivery market
across Europe to help steer the client's PR focus. The assignment includes competitor benchmarking.
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 Echo measures PR initiatives over time by the business group to assess effectiveness of brand
strategy. Echo identifies gaps in PR activities and areas for improvements, including setting Key Performance Indicators to assess PR initiatives against targets.
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 Echo evaluates communications effectiveness, analyzes the targeting of media and journalists, and
monitors opinion formers and competitors within the client's market at the international level, to provide management intelligence on the client's image in the media.
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Public Relations - one of the best jobs in the world?
If you are starting out or considering a career change, does the following appeal - learning another language (or three), travelling and working abroad to understand things from different cultural angles, putting yourself in other people's shoes and thinking 'what's in it for me?'
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A quarter of U.S. workers complain of working in gloomy environments that they say could be improved with windows that open or better-looking colleagues, according to a survey released on Wednesday.
Analog Devices (ADI) is a world-leading semiconductor company specializing in high performance
analog, mixed-signal, digital signal processing (DSP) and integrated circuits (ICs), for all types of electronic devices. Its communication is mainly B to B and corporate.
The BBC uses Echo's media evaluation service and receives monthly reports which are widely
circulated within senior management and program publicity teams. Echo provides counsel and guidance on the BBC's overall communications strategy and is a tactical tool for those charged with frontline communication with
journalists.
Echo Research produces global benchmark reports evaluating BT's international brand presence and
success in moving from local to global brand. Echo also assesses proactive coverage and messaging across a global spectrum.
Echo Research tracks corporate and brand image, evaluating the effectiveness of the
communications program, assessing industry presence and main competitors, and identifying industry trends to provide intelligence for future strategies and performance globally.
Echo Research delivers international benchmark reports that support PR planning, communications and
marketing by managers on country, regional and global levels.
Echo Research provides in-depth, tailored communications measurement programs for 12 business areas
on an international scale, focusing on industry analysts, newsgroup impact, and campaign and event effectiveness.
Echo evaluates reach and communications effectiveness by audience groups - channel, consumer,
developer, education, end-user, owner/manager -- to advise on effective targeting.