January 11, 2008 Absorbing the Local ContextTo conduct evaluation on an international scale researchers have to embrace a multitude of factors. An awareness of cultural backgrounds and mentalities of national audiences is key. |
November 06, 2007 A question of trustAs commerce globalises, the personal relationship between business and consumer is lost. But for any firm, intimacy - real or false - sells. How does a distant corporation become a friend? And should it? Emma De Vita reports. |
October 22, 2007 The Application of "Best Practices" in public Relations Measurement and Evaluation SystemsPublic relations measurement and evaluation are essential elements in the creation of successful communications programs. |
October 15, 2007 A Social StewardJapan brings its own definition of good corporate citizenship wherever it does business around the globe. |
March 28, 2006 Reputation Moves Up the AgendaEcho is expanding its work for the university sector through a major stakeholder study for City University (in London) in support of its five year strategy planning. |
December 05, 2005 Fresh Air of Outside World Helps Leaders Achieve Clarity on Changes, Echo CEO Writes in Management TodayIn a thought piece in Management Today (UK), Echo CEO Sandra Macleod wrote: The fresh air of the outside world helps leaders to achieve clarity on specific changes, motivate teams to act and reinforce the CEO's efforts to drive the business forward, while delivering learning about mistakes and ensuring - to quote former GE super boss Jack Welch - 'that strategy is dynamic and anticipatory".
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April 30, 2005 MEDIA MENTALITY: Challenging Improved and Responsible Journalism for Health’s SakeMental health is a major and growing public health issue. With one in six people experiencing mental health problems, the UK government made it one of the four key areas in its public health policy. Starting from the basis that the media plays a crucial role in influencing people’s perception about what is a complex and highly emotive area, the Health Education Authority (HEA) commissioned Echo, as registered Expert Witness, to support its work by assessing current levels of information and understanding. Echo examined the way in which mental health problems were portrayed in everything from news to TV dramas, the terms used and the tone of reporting or dramatising of events. |
February 01, 2005 The fine art of media evaluationAccountability is increasingly important. But how do you measure and benchmark public relations performance? Market research techniques are included in the communications toolbox more frequently but does market research have something to learn from public relations |
US corporations risking a lot by not paying attention to risk
Randy Nornes, EVP of AON Global began this morning’s discussion of corporate reputation at the New York Bar Association building in Manhattan by saying that US businesses rely more on senior management intuition than analysis when assessing corporate risk.
Public Relations - one of the best jobs in the world?
If you are starting out or considering a career change, does the following appeal - learning another language (or three), travelling and working abroad to understand things from different cultural angles, putting yourself in other people's shoes and thinking 'what's in it for me?'
What Communicators Can Learn From Obama-McCain
In my travels, I've discovered that you cannot go anywhere without the US presidential elections popping up in the conversation, even in seemingly unrelated topics or circumstances.