US corporations risking a lot by not paying attention to risk

Randy Nornes, EVP of AON Global began this morning’s discussion of corporate reputation at the New York Bar Association building in Manhattan by saying that US businesses rely more on senior management intuition than analysis when assessing corporate risk.

Public Relations - one of the best jobs in the world?

If you are starting out or considering a career change, does the following appeal - learning another language (or three), travelling and working abroad to understand things from different cultural angles, putting yourself in other people's shoes and thinking 'what's in it for me?'

What Communicators Can Learn From Obama-McCain

In my travels, I've discovered that you cannot go anywhere without the US presidential elections popping up in the conversation, even in seemingly unrelated topics or circumstances.
 
Sound reputation analysis is a must for ABB. Echo Research helps us keep track of how ABB's messages are received across the main markets and shows how those with an interest in our industry and us treat the issues that affect our company's reputation.
Group Senior Vice President
Head of Corporate Communications

Echo offers British Gas sector knowledge on both consumer and corporate challenges; research process and findings that are supportable, actionable; report structure and content that are understandable by diverse audiences internally.
Director of Communications
British Gas

This piece of research and evaluation has been invaluable in helping to shape our strategy and planning for future campaigns. It has also helped me make better informed decisions on targeting limited resources for greater effectiveness.
Head of Brand & Marketing PR
British Gas

Media evaluation helps us travel in the right direction, knowing our strengths and weaknesses. The monthly snapshot we get from Echo gives us an in-depth analysis of our past communications, and the necessary elements to decide on the priorities and orientation of our future actions. It is an essential element in our communication strategy process.
Head of Corporate Communications
European Aeronautic Defence and Space Company (EADS)


After the Concorde accident, we immediately commissioned Echo to analyze daily coverage, online news services and discussion groups. This freed us up to concentrate on the media. The analysis enabled us to respond to specific journalists and opinions. Echo's speed of response and professional presentation were an important part of our ability to cope.
Head of International Media
Rolls-Royce

I find the presentation clarity and drilldown detailing capability from Echo Research invaluable in convincing my board colleagues of the value of both proactive and defensive press and media PR.
Board Director
Marketing, Sales & Communications
Severn Trent Water

 
Copyright 2006 Echo Research
 
 

Testimonials