In a world not short of ‘moonshot’ reputational issues, crises, personalities and hype, BitMEX, the leading cryptocurrency derivatives trading platform, owned and operated by HDR Global Trading Limited, asked Echo to benchmark BitMEX’s reputation in crypto’s main universe - the global online community - along with key news media.
The research focused on BitMEX, HDR Global, key competitors and the cryptocurrency exchange sector overall, across four key languages: English, Chinese (simplified and traditional), Korean, Russian.
The study used Echo’s international integrated media and social media benchmarking, which comprises of human-based in-depth analysis and semi-automated analysis.
Echo’s evidence-based counsel and solutions ensured the phenomenal success of BitMEX as the trusted standard for cryptocurrency exchanges to never stop progressing.
“Echo's research and recommendations were invaluable in informing our overarching communications strategy, especially from a competitor survey and spokesperson share of voice viewpoint. Echo illustrated, in a data-driven and analytically sound way, the communications gaps we needed to address and was critical in helping us tie our strategic plan to our overarching business goals. We are very glad to be continuing our engagement with Echo into the future as a foundation for our comms strategy as we embark on our business growth and transformation.”
George Godsal, Head of Communications, BitMEX
ABOUT THIS SERVICE
Our integrated reputation research combines stakeholder perception studies with in-depth analysis of how the media is portraying an organization.