Celebrating its 50th anniversary in 2020, the Global Self-Care Federation (GSCF) aimed to review and develop its strategy to enhance trust in self-care around the world.

In the first study of its kind, Echo provided GSCF with the insight, evidence and action plan to build trust in self-care.

Echo’s solution was to provide an integrated view of the DNA of trust in self-care, key areas of interest and concern, main players and drivers of consumer behaviour to support strategy. 

The research program, conducted globally, included four different elements: stakeholder mapping, media listening, consumer surveys and stakeholder interviews.

Echo created a white paper ‘Understanding trust in self-care’ on the key findings action plan based on our recommendations to GSCF and further supported GSCF with their stakeholder engagement.