Mapping patient groups in emerging markets
When GSK came to us, little was known about important patient organizations operating in Asia Pacific and emerging markets.
Research was required to map the patient group landscape across five therapy areas in 10 little-known markets to support GSK’s patient advocacy international outreach.
Desk research told us the size, influence and activities of each organization, which we combined with media analysis to frame each group’s profile, issues and focus of communications.
GSK incorporated our findings into a global guide to support effective partnerships with patient groups across their international markets.
Our work attracted the top Platinum award from AMEC (the International Association for the Measurement and Evaluation of Communication) whose judges described it as “simply stunning” and “of real commercial value”.
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Our global influencer mapping service helps you identify the stakeholders that have the biggest influence on your brand or corporate reputation.
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