Securing leadership commitment to communications for improved success
Up to 2012, Johnson & Johnson’s (J&J’s) stock price was under pressure. Reputation value analysis identified the economic scale and location of reputational weaknesses—some operational, others, were about focused messaging.
Supported by Echo’s ongoing media analysis, J&J’s leadership committed to improve performance through greater alignment and consistency of effort and communications throughout the organization.
J&J’s Strategic Pillars of Growth program grew the stock price by 28% over the next four years.
About this service
Our media analysis service gives companies and brands unique insights into how they are portrayed in the media. Our reputation valuation provides tangible proof of the material worth of reputation.