Echo

Experts in communication,
brand and reputation research

  • Home
  • About
    • Overview
    • Echo Team
    • Advisory Board
    • Careers
  • Services
    • Reputation Audit
    • Market & Stakeholder Research
    • Publicity & Thought Leadership Research
    • Media Monitoring & Analysis
    • Risk & Issues Monitoring
    • Influencer Mapping
    • Reputation Valuation
    • The Academy for Communication Excellence
    • Britain’s Most Admired Companies
    • ESG BALANCED SCORECARD
  • Sectors
    • Consumer
    • Healthcare & Pharmaceuticals
    • Professional & Financial
    • Public, Government & Not-For-Profit
    • Technology, Media & Telecoms
    • Industry & Utilities
  • Case Studies
    • American Express
    • BitMEX
    • BT
    • Global Self-Care Federation
    • GSK
    • Innovate UK
    • Johnson & Johnson
    • Major FMCG Food Company
    • Moderna
    • Shire
    • UK Power Networks
    • World Wildlife Fund
    • Zurich
  • News & Events
  • Contact
    • Make an enquiry
    • Our Offices
  • World Wildlife Fund
  • Zurich

From complexity to clarity

For a business as complex, global and risk-rich as the Zurich Insurance Company, taking a data-driven approach to reputation management in today’s ‘always-on’ communications environment is vital to provide objective feedback and help with prioritization. Zurich turned to us to develop its first fully Integrated Global Reputation Dashboard to help provide that evidence.

‘Reputation for what; among whom; and to what purpose’ framed the challenges and discoveries ahead. An audit of existing data focused on drivers of reputation and behavior across audiences, businesses and geographies. We identified evidence gaps in several key stakeholder groups which we addressed as we completed the global view. 

To encourage alignment across various studies, saving time and money while making necessary linkages, we also recommended a common set of core, index and consequence questions to be built into ongoing research programs. Tracking the contribution of Zurich’s corporate reputation to its market cap highlighted the significant value and strength of the asset to be protected and supported. This work connects management with the material insight and intelligence to be more effective, bringing clarity to an otherwise complex picture.

  • “At Zurich, we have set out on a journey to become the best global insurer as measured by our customers, employees and shareholders, and by our contribution to the communities in which we live and work.”

    Zurich Insurance Group,
    Annual Review, Living our Strategy

About this service

Reputation analysis gives you evidence-based insights into the drivers of your reputation.

Reputation Audit Market & Stakeholder Research Reputation Valuation

Call to action

Contact us to find out more about our reputation analysis.

Contact us
  • World Wildlife Fund
  • Zurich

© 2023 Echo Group Limited

  • Terms of use
  • Policies
  • Modern Slavery Act
Sign up for echo news Contact us