Reputations drive behaviour, impacting performance and value. With Brexit on everyone’s minds amid greater geopolitical and economic uncertainty, Britain’s leading companies are caring for their reputations, words and deeds like never before.
One of the most in-depth and best-established corporate reputation surveys in the UK, Britain’s Most Admired Companies survey has been running since 1990 and gives an insight into the corporate reputations of the country's top businesses. Using responses from board-level representatives, as well as analysts and City commentators, the survey is a peer-review of corporate reputation, as seen by a company’s closest critics—its competitors and financial influencers.
Britain's Most Admired Companies 2018 study by Echo Research just published in Management Today reveals the impact of strong leadership, global presence and innovation on the market’s perceptions of corporate strength and performance. Highlights of this year’s results are on the right.