August 2017

Echo’s global integrated reputation studies are published in the book ‘Public Relations Case Studies from Around the World (_2nd Edition)', edited by Jean Valin and Judy Vansyke Turk.

The case studies in this book, some having won national or international awards, look at a broad scope of public relations practice from CSR to crisis communications.

See our case studies, Chapter 8: ‘The impact of corporate reputation on behavior: AkzoNobel and Zurich Insurance’.

Read more here