Case studies on our work for AkzoNobel and Zurich published
Echo’s work published in ‘Public Relations Case Studies from Around the World – 2nd edition’
Echo’s global integrated reputation studies are published in the book ‘Public Relations Case Studies from Around the World (2nd Edition)', edited by Jean Valin and Judy Vansyke Turk.
The case studies in this book, some having won national or international awards, look at a broad scope of public relations practice from CSR to crisis communications.
See our case studies, Chapter 8: ‘The impact of corporate reputation on behavior: AkzoNobel and Zurich Insurance’.
Read more here