Private round-table breakfast 

16th October 2019 - Chicago, Gagen MacDonald

More and more organizations recognize that their culture – the way people think and behave – is material to their success. To ensure success, the CCO is often called on to support change, transformation and coherence with internal consistency and alignment, a compelling external narrative and clear expectations that deliver results and drive sustainable business value. And CCOs need the data to inform that strategy and guide execution.

Nationally-recognized leader in culture, Maril MacDonald opened the round-table on how CCOs are harnessing purpose to benefit culture and how this is impacting success.

Sandra Macleod, Group CEO of Echo Research,shared perspectives from the C-suite, influencers and the public, and touch on how CCOs are using insight to support them on this journey with metrics that matter.