Echo Research's Head of ESG Practice, Tarquin Henderson, spoke at the PR Week’s PR360 2022. This was an in person event with 35+ industry leaders and experts sharing insights on the latest developments, threats and challenges facing the UK’s communications industry.
With PR 360’s theme of ‘increasing the value of PR through sustainability, purpose and people’, Tarquin, in conversation with HSBC’s Head of Communications, Trade, Lalu Dasgupta, discussed the topics of ‘reputation, ESG and changing societal expectations’, answering:
How do you measure impact, demonstrate legitimacy and avoid greenwash?
Does ESG create greater reputational risk or reward?
What is the role of communications in setting and delivering on ESG?