Echo Chamber 2019, London - Guiding your social media strategy & the weaponization of misinformation
The Financial Times Guide to Social Media Strategy by Martin Thomas
8th May 2019 - London, The Ivy Club
Despite 80% of business leaders thinking it important to make the most of social media, 70% admitted that their efforts are currently ineffective. At the same time, fake news, misinformation and disinformation are being used against us.
With the author of the latest FT Guide on Social Media Strategy Martin Thomas, the OECD’s Director of Public Affairs and Communications Anthony Gooch from Paris, and the President of the Page Society Roger Bolton from NY, we explored the light and the dark side of the digital world, with tips on handling both.