Link between corporate reputation and market value strengthens
The 2018 Reputation Dividend Report claims that there is a closer correlation than ever between a strong corporate reputation and the value of leading businesses.
The study done by the analytics company, Reputation Dividend, estimates that corporate reputation is now directly responsible for an average of 38% of market capitalization across the FTSE 100 and FTSE 250.
Sandra Macleod, Reputation Dividend Partner says “When we started the study eleven years ago, there was not nearly such a strong link between market capitalization and reputation as there is now. We’re now in a volatile cycle in the global economy, and those companies that are valued particularly well now are those with a better reputation.”