Echo Chamber on guiding your social media strategy
May 2019
By Sandra Macleod, Group CEO
With the author of the latest FT Guide on Social Media Strategy, Martin Thomas, the OECD’s director of Public Affairs, Anthony Gooch and the President of the Page Society, Roger Bolton, the light and the dark side of the social world were explored.
Some of the key take-aways from this high protein content and rich exchange:
“Having wrestled with this topic, my own conclusion is that social media presents more opportunities than threats. But it can be a close run thing. The threats are real and need to be confronted: a point Anthony made very clearly.” – Peter Morgan, Echo Chamber participant
Know what you’re dealing with. And aim for better.
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