Echo

Experts in communication,
brand and reputation research

  • Home
  • About
    • Overview
    • Echo Team
    • Advisory Board
    • Careers
  • Services
    • Reputation Audit
    • Market & Stakeholder Research
    • Publicity & Thought Leadership Research
    • Media Monitoring & Analysis
    • Risk & Issues Monitoring
    • Influencer Mapping
    • Reputation Valuation
    • The Academy for Communication Excellence
    • Britain’s Most Admired Companies
  • Sectors
    • Consumer
    • Healthcare & Pharmaceuticals
    • Professional & Financial
    • Public, Government & Not-For-Profit
    • Technology, Media & Telecoms
    • Industry & Utilities
  • Case Studies
    • American Express
    • AkzoNobel
    • BT
    • GSK
    • Innovate UK
    • Johnson & Johnson
    • Shire
    • UK Power Networks
    • World Wildlife Fund
    • Zurich
  • News & Events
  • Contact
    • Make an enquiry
    • Our Offices
  • The Academy for Communication Excellence
  • Britain’s Most Admired Companies

Celebrating management best practice

Since 1990, Britain’s Most Admired Companies survey provides insight into the corporate reputations of the country's top businesses.

We ask financial analysts and board representatives of Britain's largest public companies and leading employers across 25 sectors to evaluate their peers. Each sector comprises a maximum of 10 companies. 

13 Criteria of Corporate Reputation

  1. Quality of management 
  2. Financial soundness
  3. Quality of goods and services
  4. Ability to attract, retain and develop top talent
  5. Long term value potential
  6. Capacity to innovate
  7. Quality of marketing
  8. Community & environmental responsibility
  9. Effective use of corporate assets
  10. Inspirational leadership
  11. Global competitiveness 
  12. Corporate governance
  13. Diversity & Inclusion

This high-validity study among informed peers and professionals gets to the heart of what makes business succeed and is published annually in Management Today.

Drawing on this data, we offer a range of services to allow you to access tailored insight about your business.

You can also join Britain’s Most Admired Leaders Network and attend our co-creation labs and roundtables held through the year.

Read more about the Britain's Most Admired Companies studies here.

HOW CAN WE HELP YOU?

Contact us to find out more about the Britain’s Most Admired studies.

Contact us

News & Events

  • In the news

    Coventry University signs exclusive deal with Britain’s Most Admired Companies

  • In the news

    Britain's Most Admired Leaders Network launches

  • In the news

    Britain's Most Admired Companies 2019 winners

  • The Academy for Communication Excellence
  • Britain’s Most Admired Companies

© 2021 Echo Group Limited

  • Terms of use
  • Privacy policy & cookies
  • Modern Slavery Act
Sign up for echo news Contact us