Experts in communication,
brand and reputation research

Since 1990, Britain’s Most Admired Companies survey provides insight into the corporate reputations of the country's top businesses.

We ask financial analysts and board representatives of Britain's largest public companies and leading employers across 27 sectors to evaluate their peers. Each sector comprises an average of 10 companies. 

13 Criteria of Corporate Reputation

1. Quality of management 
2. Financial soundness
3. Quality of goods and services
4. Ability to attract, retain and develop top talent
5. Long-term value potential
6. Capacity to innovate
7. Quality of marketing
8. Effective environmental, social and governance (ESG)
9. Effective use of corporate assets
10. Inspirational leadership
11. Competitiveness 
12. Corporate governance
13. Commitment to Diversity, Equity & Inclusion

This high-validity study among informed peers and professionals gets to the heart of what makes business succeed and is published annually in Management Today.

Drawing on this data, we offer a range of services to allow you to access tailored insight about your business.

You can also join Britain’s Most Admired Leaders Network and attend our co-creation labs and roundtables held through the year.

Read more about the Britain's Most Admired Companies studies here.