Experts in communication,
brand and reputation research

Since 1990, Britain’s Most Admired Companies survey provides insight into the corporate reputations of the country's top businesses.

We ask financial analysts and board representatives of Britain's largest public companies and leading employers across 25 sectors to evaluate their peers. Each sector comprises a maximum of 10 companies. 

12 Criteria of Corporate Reputation

1. Quality of management 
2. Financial soundness
3. Quality of goods and services
4. Ability to attract, retain and develop top talent
5. Long term value potential
6. Capacity to innovate
7. Quality of marketing
8. Community & environmental responsibility
9. Effective use of corporate assets
10. Inspirational leadership
11. Global competitiveness 
12. Corporate governance

This high-validity study among informed peers and professionals gets to the heart of what makes business succeed and is published annually in Management Today.

“These awards are an annual highlight. Winning one was a very special moment personally and for the company, as judging reflects the views of a broad group of peers, business partners and competitors.” Nigel Wilson, CEO, Legal and General