Since 1990, Britain’s Most Admired Companies survey provides insight into the corporate reputations of the country's top businesses.
We ask financial analysts and board representatives of Britain's largest public companies and leading employers across 28 sectors to evaluate their peers. Each sector comprises an average of 10 companies.
13 Criteria of Corporate Reputation
Quality of Management
Quality of Goods & Services
Ability to Attract, Retain and Develop Top Talent
Long-term Value Potential
Capacity to Innovate
Quality of Marketing
Effective Environmental, Social and Governance (ESG)
Effective Use of Corporate Assets
Commitment to Diversity, Equity & Inclusion
This high-validity study among informed peers and professionals gets to the heart of what makes business succeed and is published annually in Management Today.