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brand and reputation research

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Tangible proof of the material worth of reputation

The rise and rise of intangibles
The market value of organizations has evolved from one based largely on tangible assets to a greater emphasis on intangibles, notably reputation.  On average, in both the S&P500 and FTSE 350, some 25% of market value is now attributed to corporate reputation.

Many CEOs and CFOs are at a loss to determine how much resource needs to be channeled in this area and knowing what the return on that investment really is.

It’s time to change and modernize so that strategic communication is fully a part of the business—accounting for value created, harnessing analytics, embracing a model based on impact.

Three questions answered
Reputation Dividend, our expert sister company, quantifies the answers to these key questions, based on over ten years’ worth of statistical modeling of the impact of intangibles on market capitalizations on over 700 organizations internationally:

  • How valuable is your reputation asset?
  • Where should you be focusing your messages in order to secure it?
  • How can you best align communications to help grow it further?

Case Studies

Examples of reputation valuation at work.

  • Johnson & Johnson

    Securing leadership commitment to communications for improved success

  • Shire

    Valuing reputation during a merger to support collaboration and prioritization

How can we help you?

Contact us to find out more about our reputation valuation service.

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News & Events

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    US corporate reputations laying the foundations of further stock price highs

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    Lessons from the pandemic

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    Mobilizing reputation in the recovery

  • In the news

    Reputation impact heightened in face of pandemic

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