Tangible proof of the material worth of reputation
The rise and rise of intangibles
The market value of organizations has evolved from one based largely on tangible assets to a greater emphasis on intangibles, notably reputation. On average, in both the S&P500 and FTSE 350, some 25% of market value is now attributed to corporate reputation.
Many CEOs and CFOs are at a loss to determine how much resource needs to be channeled in this area and knowing what the return on that investment really is.
It’s time to change and modernize so that strategic communication is fully a part of the business – accounting for value created, harnessing analytics, embracing a model based on impact.
Three questions answered Reputation Dividend, our expert sister company, quantifies the answers to these key questions, based on over ten years’ worth of statistical modeling of the impact of intangibles on market capitalizations on over 700 organizations internationally:
How valuable is your reputation asset?
Where should you be focusing your messages in order to secure it?
How can you best align communications to help grow it further?