Experts in communication,
brand and reputation research

Communications Leadership Forum

We live in volatile, uncertain, complex and ambiguous (VUCA) times.

Large, complex organisations are being challenged to adapt.

Is the Communications function moving fast enough to stay ahead of the curve?

• Are the scope and purpose of the function right for this fast-changing world?
• Are Communications teams set up to analyse big data from digital channels?
• Are they making use of artificial intelligence?
• Does Communications know how to communicate company values to potential talent?
• How can Communications best support transformation programs?

Echo Research’s Communications Leadership Forum brings together Directors of Communication to discuss the challenges, share best practice and learn off each other’s experiences.

Contact our director and Forum lead, Chris Winning, here to access this network or join your peers at one of our upcoming events.

The Academy for Communication Excellence

Training and development of core and emerging skills are vital to today’s communication professionals. Yet most leaders believe that external courses fall short of what’s needed to develop their teams. We found four critical imperatives:

Imperative #1: Communication training should focus on building research-based strategies that link to business/organization objectives

Imperative #2: Bespoke programs are needed; communication training must be tailored to the specific needs of the organization

Imperative #3: Professional Development training should include leadership, brand and reputation, and being trusted advisors

Imperative #4: Business acumen is critical

Uniting the best in our clients and experienced practitioners, our Academy builds on the first ever comprehensive professional development curriculum specifically targeted for Communication professionals, tailored to your needs, for the better.

“My business leaders would tell me that their team is comprised of very well-intentioned, talented people, very skilled at the function of communication. What they said they lack, however, is deep business acumen and, as a result, often their plans seem to stand apart from business and strategic plans.” Craig Rothenberg, formerly Johnson & Johnson