Be it through improved understanding, validation, discovery or measurement, our purpose is to help companies and organizations harness the power of active listening and intelligence to better performance.
OUR NORTH STAR
We aim for better helping our clients succeed in making the world a better place through material, board-ready insights.
Our focus is on delivering actionable insights. Our work has attracted over 90 awards for best practice and been used to deliver tangible results for our clients.
We like to believe that all our clients are better for having worked with us.
HOW WE WORK
With a team of 80 staff and analysts, with deep sector and research capabilities, we assemble hand-picked experts to deliver the custom solutions you need.
With research supported in some 50 languages, we deliver integrated, highly tailored solutions.
We measure not just communication ‘outputs’ in the media, but more importantly its ‘impact’ on stakeholder perception, and above all, the influence on organizational ‘outcomes’ such as reputation value, advocacy and trust that support the behavior you need.
We believe in setting high quality standards and sound principles guide all our research practices. Co-founders of AMEC, the International Association for the Measurement and Evaluation of Communications, we are also members of the MRS and ESOMAR.
As the leading independent firm in this area, we are registered Expert Witnesses in image and reputation in courts of law.
We have also committed to the MRS Inclusion Pledge in our ongoing commitment to improving representation in research through our recruitment and wider design of studies.
WHO WE WORK FOR
We’ve been privileged to support more than 500 clients spanning all sectors, including a quarter of the FTSE and Fortune 100 companies, as well as governments, UN agencies, media groups, universities, regulatory bodies and not-for-profit organizations.
Our reports are in board rooms, government ministries and departments, news rooms, and in courts of law as Expert Evidence.