Experts in communication, brand and reputation research

MEDIA, SOCIAL & LLM ANALYSIS

DECISION-GRADE MEDIA INTELLIGENCE. TECHNOLOGY-POWERED. HUMAN-VALIDATED.

We provide clear and insightful content analysis, tailored to your needs.

Our award-winning media analysis identifies communications strengths, vulnerabilities and risks, providing clear evidence to inform decision-making.

We help you understand the narratives shaping your reputation across news, digital, social media and LLMs.

The Echo difference:

  • Integrated intelligence combining media analysis and stakeholder research with wider business metrics for actionable insights on the impact and outcomes of your communications
  • Human oversight, ensuring decision-ready insight from AI-powered and human-validated analysis
  • Strategic perspective designed to support decision-making and improve performance.

Delivered through Echo Vantage, our next-generation media intelligence capability combining AI-driven analytics with expert human validation to deliver faster, more reliable, human-curated insights tailored to your needs.

  • PR measurement
  • Competitor benchmarking 
  • Media monitoring (earned)
  • Social listening (earned and owned)
  • LLM analysis
  • Brand sentiment and media sentiment analysis
  • Reputation drivers
  • Communications effectiveness
  • Message evaluation
  • Spokespeople performance
  • Tailored dashboards, strategic insights reports and executive debriefings

FAQs

1. How can media analysis help measure corporate reputation?

Media analysis measures sentiment, message effectiveness, share of voice and emerging risks. It helps organisations understand how their reputation is portrayed, benchmark competitors and evaluate communications effectiveness.

2. What should you include in a media and social analysis brief? 

A good brief defines your objectives, priority markets, media channels, competitors, key messages and reporting requirements. Clear objectives ensure analysis delivers actionable insights rather than simply counting coverage.

3. Why is human analysis important in AI-powered media monitoring?

AI enables efficient media monitoring and analysis at scale, while human expertise provides accuracy, context and interpretation. Combining both delivers more reliable insights to inform communications strategy and reputation management.

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Download our practical guide HERE

How to commission successful media & social analysis

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