In the News
Echo recognised in Gartner®'s inaugural 2026 Market Guide for Reputation Health Tracking Providers
23 July 2026
Echo Research has been recognised in Gartner®'s first-ever Market Guide for Reputation Health Tracking Providers, marking an important milestone in the growing recognition of reputation as a strategic business asset.
The publication of a dedicated Gartner Market Guide for Reputation Health Tracking signals the emergence of a distinct market category and reflects the increasing importance organisations place on measuring, protecting and strengthening corporate reputation.
According to Gartner, the guide is designed to help Chief Communications Officers (CCOs) and communications leaders evaluate the capabilities of Reputation Health Tracking providers as AI continues to transform how organisations collect, integrate, analyse and interpret reputation data.
For more than 35 years, Echo Research has helped organisations understand what drives corporate reputation and quantify its impact on business performance. Through market-leading media intelligence, stakeholder research, reputation analytics and the globally recognised Reputation Valuation">Reputation Dividend® methodology, Echo supports organisations in making reputation a measurable boardroom metric.
We believe our inclusion in Gartner's inaugural Market Guide reinforces Echo's long-standing leadership in Reputation Health Tracking and reflects the growing strategic importance of evidence-based reputation measurement in building trust, resilience and long-term value.
As organisations face increasing scrutiny from investors, customers, employees and regulators, reputation has never been more important - or more measurable.
Access the Gartner Market Guide here
