Event
Bridging the Gap: How Leaders Can Foster Greater Trust
28 January 2026
Echo’s Group CEO, Sandra Macleod is joining the expert panel for the APCO and EACD (European Association for Communication Directors) special breakfast conversation ‘Bridging the Gap: How Today's Leaders Can Foster Greater Trust’.
In an era marked by rapid change, high transparency and increased stakeholder scrutiny, the credibility of corporate leaders is under more pressure than ever before. Recent studies and high-profile scandals have revealed a growing ‘credibility gap’ - a disconnect between what leaders say and what employees, customers, investors and the public truly believe. This widening gap threatens not only individual reputations but also the long-term trust and stability of entire organisations.
This discussion goes beyond the headlines to explore:
- The root causes of the credibility gap in today’s corporate landscape
- Real-world consequences for organizations when trust is eroded
- Actionable strategies for rebuilding and sustaining credibility with key stakeholders
- Case studies and lessons learned from leaders who successfully navigated trust crises
The event will bring together thought leaders, crisis communication experts and reputation management professionals to share their perspectives and practical advice.
When: Wednesday, 28 January 2026, 8:30 am – 10:00 am
Where: London
Register here:
