In the News
5 of the biggest issues keeping communication leaders awake at night
01 April 2025
In March, Echo gathered a group of communication leaders to discuss the challenges & opportunities they foresee in 2025.
In this short report, we focus on 5 of the biggest issues keeping them awake at night.
1. Corporate purpose & activism
“The language of doing the right thing is changing” – amid a Great Reset on DEI & ESG, we need to match our words to our work
2. Divided generations?
The battleground for top talent is shifting from Boomers to Zoomers: employer brands need to be talent magnets
3. CEOs in the spotlight – and out of their comfort zone
CCOs need to equip their CEOs to cope with the glare of a hyper-connected, super-cynical world
4. The value imperative
Using data to secure the backing of the board
5. From hindsight to insight to foresight
What are the ‘trend-breakers’ disrupting the market? The big reputational risks and opportunities? The unknown unknowns?
We also see why today’s communication leaders are Chief Navigation Officers, steering the business away from reputation crises and towards new opportunities.
For more information, get in touch.
