Event
Corporate reputation valuation: insights from New York on making reputation a boardroom metric
15 July 2026
Echo Research was honoured to launch the 2026 US Reputation Dividend® corporate reputation valuation report at JPMorganChase's remarkable new global headquarters at 270 Park Avenue, New York, generously hosted by Joe Evangelisti, Managing Director and Global Head of Corporate Responsibility.
The executive roundtable brought together an exceptional group of senior leaders from corporate affairs, communications, investor relations and the investment community for a candid discussion on one increasingly important question: how can organisations better measure, manage and demonstrate the contribution of reputation to enterprise value?
The conversation explored the report's findings that reputation now contributes an estimated $14.9 trillion of shareholder value across the S&P 500 and examined the implications for boards, investors and executive leadership teams. Participants discussed how expectations of corporate affairs are evolving, from protecting reputation to demonstrating its measurable contribution to long-term value creation, resilience and access to capital.
Our sincere thanks go to Joe Evangelisti and the entire JPMorganChase team for their outstanding hospitality. Guests were also privileged to enjoy a private tour of the firm's extraordinary new headquarters, including its world-class collection of contemporary art, historical memorabilia and architectural spaces, making for a memorable and inspiring setting in which to exchange ideas.
The afternoon reinforced Echo's conviction that reputation is a strategic business asset that can be measured, benchmarked and managed to strengthen enterprise value.
Download the 2026 US Reputation Dividend® Report here. If you would like to discuss what the findings could mean for your organisation, we would be delighted to hear from you. Contact us here.
