In the News
Reputation is a financial asset that belongs in the boardroom
14 September 2026
Reputation is no longer an intangible – it is a measurable financial asset that belongs in the boardroom.
At the AMEC Global Summit 2026, Echo Research’s Group CEO, Sandra Macleod, delivered a keynote exploring how organisations can move beyond traditional communications measurement and demonstrate the tangible contribution reputation makes to business value.
Drawing on insights from Echo Research’s Reputation Dividend® and Britain’s Most Admired Companies studies, Sandra explores why reputation should be treated as a strategic asset – influencing investor confidence, customer loyalty, talent retention, resilience and long-term growth.
She also examines how reputation intelligence can move beyond reporting to become a powerful decision-making tool, helping leadership teams prioritise behaviour, guide investment and understand where value is being created – or put at risk.
Watch the full keynote to discover how organisations can make reputation a boardroom metric and turn communications intelligence into meaningful business value.
