Event
Why a single measurement score rarely tells the whole story
16 September 2026
Echo's CEO, Sandra Macleod, joined a valuable panel discussion at the PRCA conference on the value of communications and how reputation measurement can help organisations make better decisions. The starting question is: what decision will this evidence change, and who will make it?
A single score rarely tells the whole story. Reputation is shaped by different stakeholder relationships, and credible measurement shows where confidence is growing, where trust is under pressure and what is driving the change.
At Echo Research, our Reputation Dividend® reputation valuation quantifies reputation’s contribution to market value; understanding the drivers behind that value helps leaders decide where to focus.
Boards need more than a report on reach or activity. They need to understand value, impact and have evidence they can act on. Stop counting coverage and activities. Start changing decisions.
Contact us to find out more about our integrated reputation measurement services.
